【Deeply Rooted in Trade, Built on Integrity】

Chongqing Hongyue Langcheng International Trade Co., Ltd. has been deeply engaged in Shanghai's commerce for decades. We have long been based in China's leading trade markets, thoroughly familiar with global trade rules, and have accumulated mature overseas channel resources, a well‑established cross‑border operation system, and an international business vision. We consistently uphold the business philosophy of integrity as our foundation and quality as our priority.

【Returning Home, Shouldering the Mission of ICH Inheritance】

Having witnessed the ups and downs of the commercial world in the metropolis, we hold dearest the millennia‑old cultural heritage of our hometown. Upon returning, we saw firsthand how the wave of industrialization has caused the traditional handicrafts that have been passed down for thousands of years in the Bashu region to face a discontinuity in inheritance and industrial shrinkage. Many culturally rich masterpieces, hidden in the countryside, struggle to reach broader markets. Witnessing the gradual decline of these millennia‑old ICH cultures, we felt deep regret and resolutely took on the responsibility of preserving local ICH and promoting its global expansion.

These ICH treasures, which once carried national diplomatic missions, now lack professional and international export channels to consistently reach the world. To revitalize the local ICH industry and revive the traditional craftsmanship of a thousand years, we resolutely returned to our hometown to establish a professional foreign trade company, focusing on the track of bringing China's ICH culture to the global market.

【Founding the Brand "Jinruifang" and Promoting Standardized Operations】

To achieve standardized and brand‑oriented operations in the ICH industry, our company founded its own high‑end home textile brand "Jinruifang," and the brand registration process is currently proceeding in an orderly manner.

【Core Products: Three Major ICH Categories】

The company currently focuses on three core categories:

• Ancient Silk Road Craft — Handcrafted Silk Quilt

• National‑Level Intangible Cultural Heritage — Liangping Bamboo Curtain Painting

• Municipal‑Level Intangible Cultural Heritage — Traditional Straw Weaving

We directly connect with local ICH workshops and seasoned artisans, adhering to pure ancient handcrafting techniques, strictly controlling export quality and cross‑border compliance standards, and building an exclusive foreign trade channel from Bashu's rural areas directly to the global market, ensuring that authentic Chinese ICH products are legitimately exported overseas.

【Present Endeavors and Future Vision】

At present, we are deeply engaged in our core ICH categories, steadily expanding into global markets. Looking ahead, we will continue to explore the cultural heritage of Bashu, gradually incubating distinctive ICH products such as Three Gorges Embroidery, enriching our ICH product portfolio, and improving the layout of the local traditional cultural industry.

【Original Aspiration and Mission】

Carrying millennia of craftsmanship through trade, and connecting the world through inheritance. We always uphold our original aspiration and mission: revitalizing ICH treasures that carry millennia of cultural heritage, bringing exquisite handcrafted products of the Silk Road back onto the international stage, and enabling Bashu's traditional crafts to cross mountains and seas, gain worldwide acclaim, and be passed down through generations.