In the midsummer of 2026, the wave of intangible cultural heritage going global is surging. From Yi embroidery licensed products at the US‑Canada‑Mexico World Cup, to Quanzhou string puppetry at the Festival d'Avignon in France, from cultural and creative masterpieces at the Milan International Handicraft Fair, to the official launch of intangible heritage globalisation network service platforms in various regions — intangible heritage is stepping onto the global stage on an unprecedented scale and in diverse forms.

In this wave of cultural globalisation, a foreign trade enterprise rooted in the Bashu region — Chongqing Hongyue Langcheng International Trade Co., Ltd. — is fulfilling its mission of bringing intangible cultural heritage to the world through a unique approach.

Returning to Start a Business, Shouldering the Responsibility of Intangible Heritage Inheritance

Chongqing Hongyue Langcheng International Trade Co., Ltd. has been deeply engaged in Shanghai's commerce and trade for decades, accumulating mature overseas channel resources and an international business vision. However, when its founders returned to their hometown and witnessed the challenges facing Bashu's traditional crafts under the impact of industrialisation — a break in the chain of inheritance and industry contraction — they resolutely chose to return and establish a professional foreign trade company, dedicating themselves to the track of intangible cultural heritage globalisation.

Intangible heritage treasures such as Liangping bamboo curtains, which once carried diplomatic missions, now struggle to reach the world consistently due to a lack of professional and international distribution channels. To revitalise the local intangible heritage industry and revive the thousand‑year traditional craftsmanship, the company created its own high‑end home textile brand, "Jinruifang," promoting the standardisation and sustainable development of the intangible heritage industry through brand‑oriented operations.

Three Core Categories, Directly Connected to Bashu Intangible Heritage Workshops

At present, the company's core operations focus on three major intangible heritage categories: the national‑level intangible cultural heritage Liangping Bamboo Curtain Painting, the municipal‑level intangible cultural heritage Traditional Straw Weaving, and the Silk Road Ancient Handmade Silk Quilt.

Liangping bamboo curtains are renowned as the "finest bamboo curtain under heaven" and were inscribed on the national intangible cultural heritage list in 2008. A single bamboo curtain requires over 80 meticulous processes — bamboo ***ion, scraping, shredding, weaving, and painting — each ***uted with the utmost precision. The company directly connects with local intangible heritage workshops and experienced artisans, adhering to pure ancient handcrafting techniques, strictly controlling export quality and cross‑border compliance standards, and building an exclusive foreign trade channel from Bashu's countryside directly to the global market.

Cultural Globalisation: From "Going Out" to "Being Embraced"

At present, intangible heritage globalisation has moved beyond the initial stage centred on exhibitions and performances, and has begun to enter the industrial systems and everyday life scenarios of overseas markets through the power of the crafts themselves. Another unique advantage of intangible heritage globalisation is that China's mature industrial chain provides solid support for the transformation of craftsmanship — from raw material supply, design and prototyping, to batch production, logistics, and export, every link has well‑established supporting systems.

Chongqing Hongyue Langcheng International Trade Co., Ltd. is seizing precisely this opportunity. At present, the company focuses on its core intangible heritage product categories, steadily expanding into global markets; looking ahead, it will continue to explore the cultural veins of Bashu, gradually incubating distinctive intangible heritage products such as the Three Gorges Embroidery, continuously enriching its intangible heritage product matrix, and improving the layout of the local traditional cultural industry.

Revitalising a Thousand‑Year Cultural Heritage

"To carry thousand‑year craftsmanship through trade, and to connect the world through heritage." A company representative stated, "Revitalising intangible heritage that carries millennia of culture, bringing silk‑road handcrafted masterpieces back to the international stage, and allowing Bashu's traditional crafts to cross mountains and seas, win global acclaim, and be passed down from generation to generation — this is the original aspiration and mission we have always upheld."

In the current wave of intangible cultural heritage going global — evolving from a "folk style" to an "international standard" — Chongqing Hongyue Langcheng International Trade Co., Ltd., through professional foreign trade operations and a brand‑oriented industrial mindset, is ensuring that authentic intangible heritage products are officially exported overseas, conveying the warmth of Bashu's artisan spirit and the depth of Eastern culture to the world.