In the midsummer of 2026, China's intangible cultural heritage (ICH) is surging onto the global stage. From Yi‑embroidery licensed products at the USA‑Canada‑Mexico World Cup stadiums, to Quanzhou string puppets at the Festival d'Avignon in France, from cultural and creative highlights from Hangzhou at the Milan International Handicraft Fair, to the official launch of the Wenzhou Lucheng District ICH Global Service Center — China's ICH is stepping onto the world stage on an unprecedented scale and in diverse forms.

In this cultural wave, a foreign trade enterprise rooted in the Bashu region — Chongqing Hongyue Langcheng International Trade Co., Ltd. — is fulfilling the mission of bringing ICH to the global market through a unique approach.

Returning to Hometown, Shouldering the Responsibility of ICH Inheritance for the Times

Chongqing Hongyue Langcheng International Trade Co., Ltd. has been deeply engaged in Shanghai's commerce for decades, accumulating mature overseas channel resources and an international business vision. However, when the founder returned to his hometown and witnessed the challenges of a discontinuation in traditional Bashu craftsmanship and industrial shrinkage under the impact of industrialization, he resolutely chose to return and establish a professional foreign trade company, focusing on the track of bringing China's ICH culture to the global market.

Once‑renowned ICH treasures such as Liangping bamboo curtains, which formerly carried national diplomatic missions, have struggled to continue reaching the world due to a lack of professional and international export channels. To revitalize the local ICH industry and revive the millennia‑old traditional craftsmanship, the company founded its own high‑end home textile brand "Jinruifang," promoting standardized and sustainable development of the ICH industry through brand‑oriented operations.

Three Major Categories, Directly Connecting with Bashu ICH Workshops

Currently, the company's core business focuses on three major ICH categories: the national‑level intangible cultural heritage — Liangping Bamboo Curtain Painting, the municipal‑level intangible heritage — traditional straw weaving, and the ancient Silk Road handcrafted silk quilt.

Liangping bamboo curtain, known as "the finest curtain under heaven," was inscribed on the national ICH list in 2008. A single bamboo curtain requires over 80 intricate steps — from bamboo ***ion, scraping and splitting, to silk‑drawing, weaving, and painting — each ***uted with the utmost precision. The company directly connects with local ICH workshops and seasoned artisans, adhering to pure ancient handcrafting techniques, strictly controlling export quality and cross‑border compliance standards, and building an exclusive foreign trade channel from Bashu's rural areas directly to the global market.

Cultural Globalization: From "Going Out" to "Integrating In"

At present, the globalization of ICH has moved beyond the initial stage of mere exhibition and performance, and is now entering overseas market industrial systems and living scenarios on a larger scale, relying on the power of the crafts themselves. The globalization of ICH also has a unique advantage — China's mature industrial chains provide solid support for craft transformation, from raw material supply, design and sampling, to mass production and logistics export, every step has well‑established supporting facilities.

Chongqing Hongyue Langcheng International Trade Co., Ltd. has seized this opportunity. At present, the company focuses on its core ICH categories, steadily expanding into global markets. Looking ahead, it will continue to explore the cultural heritage of Bashu, gradually introducing distinctive ICH products such as Three Gorges embroidery, enriching its ICH product portfolio, and improving the layout of the local traditional cultural industry.

Revitalizing Millennia‑Old Cultural Heritage

"Carrying millennia of craftsmanship through trade, and connecting the world through inheritance," said the company's representative. "Revitalizing ICH treasures that carry millennia of cultural heritage, bringing exquisite handcrafted products of the Silk Road back onto the international stage, and enabling Bashu's traditional crafts to cross mountains and seas, gain world‑wide acclaim, and be passed down through generations — this is our original aspiration and mission that we always uphold."

In the current wave of ICH globalization, where ICH is transforming from an ethnic style to an international presence, Chongqing Hongyue Langcheng International Trade Co., Ltd. is ensuring that authentic Chinese ICH products are legitimately exported overseas through professional foreign trade operations and brand‑oriented industrial thinking, conveying the warmth of Bashu craftsmanship and the depth of Chinese culture to the world.