In the midsummer of 2026, the wave of intangible cultural heritage (ICH) going global is surging. From ICH‑licensed products at the USA‑Canada‑Mexico World Cup stadiums, to Quanzhou string puppets at the Festival d'Avignon in France; from Nanjing’s first batch of national‑level ICH items collectively going abroad, to the official launch of the Wenzhou Lucheng District ICH Global Service Center — ICH is stepping onto the world stage in diverse forms.

In this cultural wave, a foreign trade enterprise rooted in the Bashu region — Chongqing Hongyue Langcheng International Trade Co., Ltd. — is fulfilling the mission of bringing ICH to the global market with practical steps.

From Shanghai to Bashu: a choice to return

The company has been deeply engaged in Shanghai’s commerce for decades, accumulating mature overseas channel resources and an international business vision. However, when the founder returned to his hometown and witnessed the challenges of a discontinuation in traditional Bashu craftsmanship and industrial shrinkage, he resolutely chose to return and establish a professional foreign trade company, focusing on the ICH‑globalization track.

Once‑renowned ICH treasures such as Liangping bamboo curtains, which formerly carried diplomatic missions, have struggled to continue reaching the world due to a lack of professional and international export channels. To revitalize the local ICH industry, the company founded its own high‑end home textile brand "Jinruifang," promoting standardized development of the ICH industry through brand‑oriented operations.

Three major categories: directly connecting with Bashu ICH workshops

Currently, the company’s core business focuses on three major ICH categories: the national‑level intangible cultural heritage — Liangping Bamboo Curtain Painting, the municipal‑level intangible heritage — traditional straw weaving, and the ancient Silk Road handcrafted silk quilt.

Liangping bamboo curtain, known as "the finest curtain under heaven," was inscribed on the national ICH list in 2008. A single bamboo curtain requires over 80 intricate steps — from bamboo ***ion, scraping and splitting, to silk‑drawing, weaving, and painting — each ***uted with the utmost precision. Combining weaving with traditional Chinese painting, it is both a handicraft and a hanging artwork. Liangping bamboo curtain, woodblock New Year paintings, and Liangshan lantern opera are known as the "Three Treasures of Liangping," and were once celebrated cultural gems.

Traditional straw weaving, a municipal‑level intangible heritage, carries the wisdom and warmth of Bashu folk craftsmanship. In recent years, the straw weaving industry has performed remarkably in the international market — Laizhou straw weaving, a national‑level ICH, secured over one million dollars in new orders at the Canton Fair; Bobai’s weaving industry reached an export volume of 1.275 billion yuan in 2025; and Langya straw products from Linyi are exported to over 40 countries and regions in Europe and America, with annual sales reaching 40 million yuan.

As for ancient handcrafted silk quilts, the Bashu region boasts a profound sericulture foundation. Sichuan is a core supplier of high‑quality cocoon and silk raw materials nationwide, with raw silk quality reaching the international highest standard of 6A grade, and end products exported to Europe, the United States, Australia, and other countries and regions. From January to May 2026, the total import and export volume of Nanchong’s silk spinning and garment industry in Sichuan increased by 23.24% year‑on‑year.

The company directly connects with local ICH workshops and seasoned artisans, adhering to pure ancient handcrafting techniques, strictly controlling export quality and cross‑border compliance standards, and building an exclusive foreign trade channel from Bashu’s rural areas directly to the global market.

Cultural globalization: from "going out" to "integrating in"

At present, the globalization of ICH has moved beyond the initial stage of mere exhibition and is now entering overseas market industrial systems on a larger scale. China’s mature industrial chains provide solid support for craft transformation — from raw material supply, design and sampling, to mass production and logistics export, every step has well‑established supporting facilities.

In 2026, the "Bashu ICH Brand Conference" was held in Mianyang, Sichuan, and 48 ICH project enterprises from Chongqing were included in the "Bashu ICH Project Cooperation Opportunity List." Sichuan and Chongqing are jointly promoting the industrialization and internationalization of ICH.

Chongqing Hongyue Langcheng International Trade Co., Ltd. has seized this opportunity. At present, the company focuses on its core ICH categories, steadily expanding into global markets. Looking ahead, it will continue to explore the cultural heritage of Bashu, gradually introducing distinctive ICH products such as Three Gorges embroidery, and enriching its ICH product portfolio.

Revitalizing millennia‑old cultural heritage

"Carrying millennia of craftsmanship through trade, and connecting the world through heritage." Adhering to this philosophy, the company is revitalizing ICH treasures that carry millennia of cultural heritage, bringing exquisite handcrafted products of the Silk Road back onto the international stage, and enabling Bashu’s traditional crafts to cross mountains and seas, gain world‑wide acclaim, and be passed down through generations.

In the wave of ICH globalization, Chongqing Hongyue Langcheng International Trade Co., Ltd. is ensuring that authentic ICH products are legitimately exported overseas through professional foreign trade operations and brand‑oriented industrial thinking, conveying the warmth of Bashu craftsmanship and the depth of Eastern culture to the world.